Going to FoodEx in Tokyo? This food and beverage expo is a great way to get your foot in the door, but a bit of preparation can make or break your trip! Exporting CPG to Japan takes a lot of work, but here are some straightforward tasks to make sure you start out on the right foot.

Exporting to Japan can be lucrative for consumer packaged goods, food and beverage exporters. But missteps are common and costly. Reflecting on the most common mistakes made by exporters, these five big ideas came to mind.