Ensure your Japanese market strategy doesn’t get lost in translation.
I help medium and large-sized foreign firms expand and optimize their footprints in the daunting Japanese market. With 20+ years in the trenches navigating Japan Inc., I know what lasts, what languishes, when to pivot, and when to start from scratch.
To successfully do business in Japan, market intelligence isn’t enough. You need boots on the ground. (Trust us, it’s not worth learning this the hard way.) And whatever you’re contemplating, chances are we’ve been there before. We know where the land mines are, which cultural rules to follow, and which ones to ignore.
Fluent in knowing what works, and what doesn’t.
Originally from the United States, I’ve been living and leading major brands and companies in Japan for the past 15 years. JapanIQ helps minimize missteps and drive growth through:
Market viability analysis of products, services, and value chains per potential sales channel
Identifying the best partners and the right relationship structures
Avoiding “wrong turns” and hidden land mines
Ensuring everyone is on the same page
Measuring everything
Brand Experience
Bridging the Market Gap
Ex-pats from your U.S. headquarters are too removed from the culture to achieve market success. Hiring locals has its internal challenges, too. You need a bridge—someone who’s respected and has credibility with both sides of the relationship.
Work My Network
Want to hire a merchandiser to set up displays in the candy aisle of 500 stores throughout Japan? Want to know the best advertising and PR freelancers? Looking to recruit, hire? Do an event at an Embassy? Need help with patents, trademarks, and IP? Want to talk to any of the big trading houses? Launch in Costco after only one meeting? You name it, I’ve got you covered.